About SEO
SEO means "Search Engines Optimization" and from the date when everybody started to use not the list of websites and bookmarks but started to search in search engine - seo started to be the key process you need for the website and moreover, today it is the most important tool because it allows to you to earn money with your website if people could find you. And doesn't matter if you sell something complicated like industrial machine or you have the website about bitcoins - you target your auditory and your visitors are your power. And it is up to you should you be paid by click, by ads you have on your website it you need to make the real interesting content to sell something.
SEO could be external and internal. Internal means that we have nice content of our web source which will be liked by search engines and we have our website free of any troubles or problems, fast loaded and whatever. Yes, you can deal a lot with your web. But if you use any website building products there are not a lot of things to do - just to give good content and interesting source. You can't manage to optimize the mistakes like we on weebly source because we use the interloaded theme and we can just choose and put new elements. It is quite nice if you do not know html. The same for WordPress, Wix and all other sources. So we just need to be hope that the structure is already nice to be liked with search engine if it will like all other things which are inside.
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External SEO means that you should make your source be famous and referred from other trusted sources. By posting, by social networks, by reviews of visitors, by links from your partners, by good and nice products and prices which you can provide so good seo - to have your website everywhere. To have Facebook group - good. To have the link on website of your partner where he explains how good are you - always good. Forum reference where somebody made recommendation to follow your website - perfectly good. Notifications and reviews on sources who is trying to get database of trusted sources like Moz or Wot - perfectly good.
Your website could be new and powerful and could be old and forbidden. The age also makes sense but really not a big point. If you have website 10 years old and for this ten years nobody referred to you - nothing interesting to follow. Imagine logic of the robot of search engines - he likes good websites which could be interested to people. Task is to make such website.
The search engines made the last time the real logic that could be easily understandable. Physical place of your business registered for example means more trust and could be acknowledge. All the systems made their own address books to integrate with websites. Review and starts makes sense. Even search engines try to show you the local results to detect your location and to offer you the same you need in your country and not somewhere on other continent. It works especially on goods and as you know internet shopping now in a big boom. The next thing is the general information - search engines try to show education sources, Wikipedia so the sources with big trust. It is quite hard and maybe even useless to make sources to make the same content better that it is already made with the team of big experts and specialists. So if you want to make something better maybe it is more interesting to edit Wiki but not to try to promote your own source.
There are big discussions - could site without backlinks be popular? Yes, could be. But you should have extraordinary site with high traffic - for example you can check some domains provided. Moz rank with DA more than 50 and less than 20 links - it is the true so it is true. Or 10000 links with Moz DA less than 20. Why? Even people dozens years in game do not know all the rules. We think could be the following - zero bounce rate, quite a big traffic, general trust as registered company with main sources indicated.
Unfortunately search engines make also a negative steps to optimize the work process - this site is completely created because Google cancelled his addurl possibility so we do not have the place where to put links now.
Backling is the process still important - backlink which means the link to your website from other indexed website. And it is quite or triple good if the theme is the same and you do not have industrial links on cosmetic websites.
Backlinks could be even not counted (but Google do it) but more links to your website - more followings of search crawl robot - more fast index, more trust and whatever. Do not ignore backlinks but do not try to make backlinks on spammy sources, the website where the link was found is also important. Search systems also warn not to buy backlinks and warn of penalties for this but it is still the big market which works, even if we do not like it.
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Moreover for owners of websites it is real way to have money they use - why to have trusted website with good points and not to have for it even Euro. You can run ads but ads business works if you really really have big auditory. But if you have your website strictly special for special subject you can sell only your trust rank.
Nobody exactly knows what is worked and how is worked. There is only one clear rule - never use blackhat seo which means you will have in your html hidden content which is not visible but should work as code. But it is really ancient stuff, nobody do it today really.
Is SEO important? For us it is extremely important because we get our customers from the Internet. We are looking forward to more our source more visible because we need to be known if the customer is looking for our products. And we want to be competitive in the battle against all other companies but for this the customer should find and contact us.
We see also other side of SEO - sometimes Google ranks on TOP useless sources and stolen information so the ranked sources should not be on the places as they are. And this is also bad of us and moreover quite complicated - we have several activities with different websites and we can't bring different company name and physicial address to all of them. So in this case we re trying to look for other solution, more publish, more heavy and unique articles, come useful texts and more about us. We hope it helps!
Does it reasonable to pay for SEO? Depends. And depends what actual places in search engines and today possibilities you have already. Sometimes for sure you need to hire good professionals to make the serious audition and to study the wats to increase your rank. Sometimes you can get hire just lazy guys who will make automatic placing of some useless backlinks and just spend the money for nothing. So probably you can use them more serious and to invest in Google ads for example. And there is really no correct answer because even if the guy made a good work to promote something in the past he could be not so good with your product. And finally lets see the reality - all seo mainly goes to backlinking, classifieds, catalogs and guest posts. It is true that even weak website with old html made in Frontpage with heavy pictures and completely out of mobile view could be successful and in return the fresh perfect web-source will be mainly ignored by search engines for top positions.